Written by Staff Writer-Now Moments TIMES
On Saturday, October 26, 2024, the Atlas Performing Arts Center in Washington, D.C., will host an exclusive screening of The Off-Brands, a coming-of-age film that delves into culture, identity, and community. After fundraising $30,000 for production, Director Shayla Racquel, an alumna of both Florida A&M University and American University, this film takes viewers on a nostalgic journey to 2004, following Constance McKinney, a quirky Black teenager striving to be known for something other than her struggles with sickness. Starring Grace Duah of HBO Max’s Gossip Girl, this is a powerful film that explores themes of belonging, resilience, and self-discovery, making it a must-see event for anyone interested in the stories that shape us.
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The Off-Brands is more than just a coming-of-age story—it’s a celebration of culture, identity, and the experiences that connect us all. Set in the early 2000s, the film paints a vivid picture of what it means to grow up in the southern U.S. as a young Black woman navigating high school, peer pressure, and the desire to stand out for the right reasons. Constance McKinney’s journey is one of finding her voice in a world that often defines her by her illness.
By focusing on themes that resonate with young people today—such as self-expression, individuality, and the pressures of fitting in—this film speaks to audiences across generations. The Off-Brands is a timely exploration of identity and a celebration of the power of community, especially among Black youth. Its relevance to modern-day conversations around representation and diversity in film makes this screening a must-attend event for D.C. audiences.
This screening offers significant value for media outlets and industry professionals alike. The chance to engage in a post-screening Q&A with director Shayla Racquel and key cast members provides insight into the creative process behind the film, particularly how themes of culture and identity are intertwined with the storytelling.
For publications focusing on diversity, inclusion, and HBCU alumni accomplishments, this screening is an ideal opportunity to highlight the growing presence of Black voices in cinema. Furthermore, the screening showcases Grace Duah, already known for her role in Gossip Girl, and positions her as a rising talent to watch. This screening will resonate with media professionals seeking to spotlight both the creative and cultural significance of emerging Black filmmakers and actors.
Adding to the event’s cultural significance is its charitable component. A portion of the proceeds from the event will go toward the James R. Clark Sickle Cell Foundation and the Big Sister Little Sister Mentorship Organization. These partnerships ensure that this screening is not only a celebration of film and culture but also an opportunity for attendees to make a meaningful contribution to the community. By participating in this event, attendees are directly supporting two important causes that align with the film’s overarching message of resilience and community.
Mark your calendars for Saturday, October 26, 2024, and head to the Atlas Performing Arts Center in Washington, D.C., for this exclusive screening of The Off-Brands. Doors open at 6 p.m., with the screening beginning promptly at 6:45 p.m., followed by a Q&A with the director and cast.
Attendees are encouraged to dress in casually chic attire for the event, creating the perfect atmosphere for an evening of culture, creativity, and community. This is a limited-seating event, so don’t miss your chance to be part of a special night that celebrates identity, resilience, and the power of storytelling.
