Written by Staff Writer-Now Moments TIMES
A vibrant celebration of heritage, remembrance, and Mexican traditions is coming to Penn Social this fall. On Nov. 1, the Day of the Dead & Tequila Fest will transform the venue into a lively tribute to the iconic Mexican holiday, Día de Muertos. This 21+ festival invites everyone to enjoy an unforgettable night of music, dancing, tequila, and authentic cultural experiences. Get ready to honor the spirit of Día de Muertos with traditional customs and exciting festivities.
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Día de Muertos, or Day of the Dead, is a Mexican holiday rooted in ancient indigenous traditions that honor the lives of those who have passed away. The festival brings this cherished tradition to Penn Social, providing an opportunity for attendees to engage in authentic celebrations that go beyond typical party experiences. Central to the festivities is the “Altar de Muertos,” a traditional altar decorated with offerings, vibrant marigolds, and mementos to honor the departed. This altar will feature photos of iconic figures like Frida Kahlo, giving attendees a glimpse into how these altars serve as powerful symbols of love, remembrance, and connection with loved ones.
The event doesn’t stop at altars—there’s also face painting inspired by Calavera (skull) and Catrina designs, iconic elements of the holiday that represent the unity of life and death. Participants can have their faces painted in these striking styles, symbolizing their respect for the holiday while embracing the festivity and visual traditions of Día de Muertos. Penn Social’s vibrant décor, complete with papel picado (colorful, intricately cut paper banners), will transform the venue into a scene straight from the heart of Mexico.
Of course, the “Tequila” in Day of the Dead & Tequila Fest is not just for show. This event promises an impressive selection of tequila and mezcal, allowing attendees to savor the rich flavors and craftsmanship of these spirits. With drink options ranging from classic tequila shots to creative cocktails and mezcal samplers, the fest celebrates Mexican culture through its most iconic beverages.
To add an extra layer of excitement, guests will have a chance to win a bottle of premium tequila or mezcal in an exclusive raffle, making this a perfect event for tequila enthusiasts. Alongside the drinks, ticket holders will be treated to a complimentary serving of churros and chocolate—deliciously crispy Mexican pastries served with rich cocoa for dipping. This authentic touch elevates the experience, ensuring that attendees get a true taste of Mexico’s rich culinary traditions.

For those looking to indulge further, food vendors Maíz64 and Rabbit Taco will be on-site, serving up mouth-watering Mexican dishes. Attendees can purchase traditional favorites like tacos and other regional delights to pair with their drinks. It’s a cash-only setup, adding an authentic touch reminiscent of local Mexican street markets.
What’s a celebration without music and dancing? The Day of the Dead & Tequila Fest will feature an exciting lineup of live Mariachi music, filling the air with the lively sounds of guitars, trumpets, and soulful Mexican vocals. These performances will bring the energy of Mexican culture right to the heart of the festival, setting the stage for a spirited night.
But the entertainment doesn’t stop with Mariachi—traditional Mexican folkloric dances will also be performed, capturing the essence of Mexico’s cultural heritage through graceful movements and vibrant costumes. A DJ will keep the energy going, spinning an upbeat mix of music perfect for dancing. This blend of traditional and contemporary beats will provide the ideal soundtrack for an evening that celebrates both the past and present of Mexican culture.
In addition to the music and dance, the festival will offer plenty of ways to capture memorable moments. Attendees can snap photos with Catrina characters and pose with props at the event’s designated photo center, ensuring everyone has the perfect shot to remember this special night. The event will also feature piñatas, adding a playful touch that brings out the festive spirit and provides a fun activity for attendees to enjoy.
The Day of the Dead & Tequila Fest is much more than a typical celebration; it’s a chance to experience the heart and soul of Mexican culture right in the city. For those looking for a unique night out, this event offers a combination of cultural immersion, lively entertainment, and culinary delights that set it apart from other gatherings. Perfect for singles, couples, or groups of friends, the fest offers something for everyone to enjoy, whether it’s the tequila, the dancing, or the cultural elements.
For media professionals, this event provides an excellent story opportunity. The blend of tradition and celebration makes it a visually and culturally rich event, ideal for those covering lifestyle, travel, or cultural events. Creatives and influencers will find plenty of engaging content, from the stunning altars to the colorful costumes, making it an event worth documenting and sharing.
This exclusive celebration is limited to adults 21 and over, and it’s a one-day-only experience that kicks off on Nov. 1. Penn Social’s doors will open at 6 p.m., with festivities beginning shortly after. The casually chic dress code encourages attendees to embrace the spirit of the event, whether through festive attire or the signature Catrina style.
As a limited, one-day event, tickets are expected to sell quickly, so advance purchase is recommended. With the complimentary churros, rich tequila and mezcal offerings, and the chance to experience the heart of Día de Muertos, the Day of the Dead & Tequila Fest is set to be an unforgettable night that brings Mexican culture to life.
Whether you’re there to raise a glass to the departed, indulge in authentic flavors, or dance the night away to the sound of Mariachi, this festival is sure to deliver an experience like no other. Join the celebration and discover why Día de Muertos is one of Mexico’s most cherished traditions, brought to life in a night of joy, remembrance, and community.







