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Pandemic to Pop-Up: How a Minority Mom Built a Small Business and Found Community Through Baking

Written by Staff Writer-Now Moments TIMES

During the stillness of the pandemic, when routines were disrupted and uncertainty was constant, Milan Paseda found therapy in baking. What started in her home kitchen became Dulcita Treats a family-owned bakery with a mission to brighten someone’s day with “one little treat at a time.”

Learn more about Dulcita Treats here!

With schools and child care unavailable, she turned to baking as an outlet. What began as a way to cope with the nervousness of starting a new business soon became something she could share with others.

Her very first offering wasn’t at a market or festival; it was a virtual bake sale on Facebook. She shared photos, friends placed orders, and Dulcita Treats was born. Later, her first in-person pop-up at the Bowie Juneteenth Jubilee sold out.

Since then, Milan has been featured at local events across the DMV, sharing her best-sellers like Oatmeal Craisin Cookies. Through these experiences, she’s found more than just customers; she’s found a community.

Q&A with Milan Paseda of Dulcita Treats

What inspired you to start baking?

I started baking as therapy. The pandemic had me stuck in the house with my 3-year-old daughter. I needed an outlet, something I could do for myself that felt productive and creative. I had always loved baking, and I just kept practicing and trying new things until it became something I wanted to share with others.

Where was your first event?

My very first pop-up was a virtual bake sale on Facebook! I posted pictures of my cookies, and my friends started ordering. But my first in-person event was the Bowie Juneteenth Jubilee. I was so nervous. I didn’t know what to expect; I had even underpriced everything. But it sold out! The energy was incredible, and it made me realize people do enjoy what I make.

What’s been the most fulfilling part so far?

The moments when someone takes a bite and lights up. Or when they come back and say, “That cookie reminded me of my childhood.” I love being a part of someone’s memory like that.

What’s your daughter’s role in the business?

She now calls herself the “Cookie Boss.”

What are your top sellers?

Oatmeal Craisin Cookies and Snickerdoodles.

What have local events taught you?

They’ve shown me that people want to connect. These events aren’t just about sales; they’re about visibility and relationships. I’ve met so many amazing vendors, organizers, and customers who now follow me and check in even after the event. It makes you feel seen and supported.

How do you balance motherhood and business?

I won’t lie, it’s hard. There are days when I feel like I’m doing too much and not enough at the same time. But I remind myself that I’m doing this with my daughter in mind. I want her to see that dreams take work, but they’re worth it. She’s part of this business, too.

What’s your long-term dream?

I’m working on expanding, possibly into shipping nationwide and securing a commercial kitchen space. My long-term dream is to have a little dessert shop where people can walk in, sit down, and feel like they’re at home.

Do you have any advice for other moms or women who want to start a business?

Start with what you have. You don’t need a perfect logo, website, or plan. I started with a bowl, some flour, and a Facebook post. Let your passion lead, and don’t be afraid to learn as you go. The community will find you when you show up consistently.

Visit Dulcita Treats Website: dulcitatreats.com

Next Event: Burtonsville Day, September 20th, 2025 11AM to 3PM

Business Address: Marilyn J. Praisner Recreation Center, 14906 Old Columbia Pike, Burtonsville, MD

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